| Brown-Forman primarily manufactures, distills, bottles, imports, exports, markets, and sells a variety of beverage alcohol products under recognized brands. Co. has built a portfolio of various spirit, ready-to-drink (RTD) cocktail, and wine brands. Co.'s principal brands include: Jack Daniel's Tennessee Whiskey; Jack Daniel's RTD; Jack Daniel's Tennessee Honey; Gentleman Jack Rare Tennessee Whiskey; Jack Daniel's Tennessee Fire; Jack Daniel's Tennessee Apple; Jack Daniel's Single Barrel Collection; Jack Daniel's Tennessee Rye; Jack Daniel's Winter Jack; Jack Daniel's Sinatra Select; Jack Daniel's Bonded; Jack Daniel's No. 27 Gold Tennessee Whiskey; and Jack Daniel's Bottled-in-Bond. |
When researching a stock like Brown-Forman, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from BF.B Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for BF.B stock — the real life supply and demand for the stock over time — and examines that data in different ways.