| Booking Holdings provides travel and restaurant online reservation and related services. Co.'s brands include: Booking.com and Rentalcars.com, in which Booking.com provides booking online accommodation reservations, based on room nights booked, and Rentalcars.com provides online rental car reservation services; Priceline, which provides consumers hotel, flight, and rental car reservation services, as well as vacation packages and cruises; Agoda, which is an online accommodation reservation service; KAYAK, which provides an online price comparison service; and OpenTable, which provides online restaurant reservation services to consumers and reservation management services to restaurants. |
When researching a stock like Booking Holdings, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from BKNG Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for BKNG stock — the real life supply and demand for the stock over time — and examines that data in different ways.