| Fifth Third Bancorp is a bank holding company. Through its subsidiaries, Co. provides financial products and services to the commercial, financial, retail, governmental, educational, energy and healthcare sectors. Co.'s segments are: Commercial Banking, which provides credit intermediation, cash management and financial services; Branch Banking, which provides a range of deposit and loan products to individuals and small businesses; Consumer Lending, which includes Co.'s residential mortgage, automobile and other indirect lending activities; and Wealth and Asset Management, which provides a range of investment alternatives for individuals, companies and not-for-profit organizations. |
When researching a stock like Fifth Third Bancorp, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from FITB Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for FITB stock — the real life supply and demand for the stock over time — and examines that data in different ways.