| Intuit helps consumers and small businesses by delivering financial management, compliance, and marketing products and services. Co.'s segments are: Small Business and Self-Employed, which serves small businesses and the self-employed, and the accounting personnel who assist and advise them; Consumer, which serves consumers and includes do-it-yourself and assisted TurboTax income tax preparation products and services sold in the U.S. and Canada; Credit Karma, which serves consumers with a personal finance platform that provides personalized recommendations of credit card, home, auto, and personal loan, and insurance products; and ProTax, which serves accountants in the U.S. and Canada.
When researching a stock like Intuit, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from INTU Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for INTU stock — the real life supply and demand for the stock over time — and examines that data in different ways.