The Coca-Cola Co. is a beverage company. Co.'s segments include Europe, Middle East and Africa, Latin America, North America, Asia Pacific, Global Ventures and Bottling Investments. It owns or licenses and markets various beverage brands, which are grouped into categories, such as Trademark Coca-Cola; sparkling flavors; water, sports, coffee and tea; juice, value-added dairy and plant-based beverages and emerging beverages. It owns and markets various nonalcoholic sparkling soft drink brands, including Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, Fanta, Fresca, Schweppes, Sprite and Thums Up.
When researching a stock like Coca-Cola, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from KO Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for KO stock — the real life supply and demand for the stock over time — and examines that data in different ways. |
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Video: Technical Analysis