| Kohl's sells private and national brand apparel, footwear, accessories, beauty, and home products. Co.'s Kohl's stores generally carry merchandise assortment with some differences attributable to local preferences. Co.'s website includes merchandise that is available in its stores, as well as merchandise that is available only online. Co.'s merchandise mix includes both national brands and proprietary brands. Co.'s private portfolio includes brands such as Apt. 9, Croft & Barrow, Jumping Beans, SO, and Sonoma Goods for Life, and brands that are developed and marketed through agreements with brands such as Food Network, LC Lauren Conrad, and Simply Vera Vera Wang. |
When researching a stock like Kohls, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from KSS Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for KSS stock — the real life supply and demand for the stock over time — and examines that data in different ways.