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| About Nielsen Holdings PLC |
| Nielsen Holdings is a holding company. Through its subsidiaries, Co. is a measurement and data analytics company. Co. provides clients with an understanding of consumers' media consumption and buying behavior and how those choices intersect. Co. delivers media and marketing information and analytics. Co. also provides manufacturer and retailer data and analytics about what and where consumers purchase. Co. aligns its business into one reporting segment, Nielsen Global Media. This segment provides viewership and listening data and analytics primarily to media publishers and marketers and their advertising agencies for television, radio and digital viewing and listening platforms. When researching a stock like Nielsen Holdings, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from NLSN Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for NLSN stock — the real life supply and demand for the stock over time — and examines that data in different ways. |
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