| NIKE's principal business activity is the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services. Co. focuses its NIKE Brand product offerings in six primary categories: Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Training and Sportswear (sports-inspired lifestyle products). Co. also markets products designed for kids, as well as for other athletic and recreational uses such as American football, baseball, cricket, golf, lacrosse, skateboarding, tennis, volleyball, walking, wrestling and other outdoor activities. Co.'s athletic footwear products are designed primarily for specific athletic use. |
When researching a stock like Nike, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from NKE Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for NKE stock — the real life supply and demand for the stock over time — and examines that data in different ways.