The Southern Co. is an energy provider. Co. owns three traditional electric operating companies, Southern Power Co. and Southern Co. Gas. The traditional electric operating companies - Alabama Power, Georgia Power and Mississippi Power - are each operating public utility companies providing electric service to retail customers in three Southeastern states in addition to wholesale customers in the Southeast. The Southern Power Co. develops, constructs, acquires, owns, and manages power generation assets, including renewable energy projects, and sells electricity at market-based rates in the wholesale market.
When researching a stock like Southern, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from SO Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for SO stock — the real life supply and demand for the stock over time — and examines that data in different ways. |