| Southern is a holding company. Through its subsidiaries, Alabama Power Company, Georgia Power Company, and Mississippi Power Company, each of which is an operating public utility company, Co. provides electric service to retail customers in three Southeastern states in addition to wholesale customers in the Southeast. Co. also owns Southern Company Gas, which is an energy services holding company whose primary business is the distribution of natural gas in four states, Illinois, Georgia, Virginia, and Tennessee, through the natural gas distribution utilities. Southern Company Gas is also involved in several other businesses that are complementary to the distribution of natural gas. |
When researching a stock like Southern, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from SO Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for SO stock — the real life supply and demand for the stock over time — and examines that data in different ways.