| Under Armour is engaged in the development, marketing and distribution of apparel, footwear and accessories for men, women and youth. Co. provides HEATGEAR®, which is designed to be worn in warm to hot temperatures under equipment or as a single layer; and COLDGEAR®, which is designed to wick moisture from the body while circulating body heat from hot spots to help maintain core body temperature. Co.'s footwear products include running, basketball, cleated sports, slides, training, and outdoor. Co. provides digital fitness subscriptions, along with digital advertising through its MapMyFitness, MyFitnessPal and Endomondo applications. |
When researching a stock like Under Armour, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from UA Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for UA stock — the real life supply and demand for the stock over time — and examines that data in different ways.