| Activision Blizzard is a developer and publisher of interactive entertainment content and services. Co. develops and distributes content and services on video game consoles, personal computers, and mobile devices. Co. also operates esports leagues and provides digital advertising within its content. Co.'s segments include Activision Publishing, Inc. (Activision), Blizzard Entertainment, Inc. (Blizzard), King Digital Entertainment (King) and Other. Activision's key product franchise is Call of Duty®, a first-person action franchise. Blizzard's key product franchises include Warcraft®, Hearthstone®, Diablo® and Overwatch®. King's key product franchise is Candy Crush, a match three franchise. |
When researching a stock like Activision Blizzard, many investors are the most familiar with Fundamental Analysis — looking at a company's balance sheet, earnings, revenues, and what's happening in that company's underlying business. Investors who use Fundamental Analysis to identify good stocks to buy or sell can also benefit from ATVI Technical Analysis to help find a good entry or exit point. Technical Analysis is blind to the fundamentals and looks only at the trading data for ATVI stock — the real life supply and demand for the stock over time — and examines that data in different ways.